Krista is the Owner of Rig-ID Workwear and Host of the Permian Perspective Podcast with OGGN. Krista and her husband Al’s goal is to keep the oil and gas industry safe with their products. As an Associated Press Award-winning journalist for CBS7 News, Krista woke West Texans up each weekday morning for ten years with the latest news and weather to start their day off with a smile.
in 2010, Krista was recognized for fair and balanced reporting by the Midland Independent School District and honored by the state of Texas as a member of the Media Honor Roll. She serves the community as an emcee for many non-profit groups, hosts live town hall specials for Basin PBS and is a public speaker who loves to help others achieve their dreams.
Krista grew up in the entertainment world as a singer and dancer. Competing in the Miss America Scholarship program, Krista paid for her own college through money awarded as Miss San Francisco and Miss Napa County.
Krista’s strengths in business are utilizing her 20+ years of experience in broadcasting by mentoring and helping others promote their companies. Faith and Family are at the heart of Krista’s life, they are her “WHY”!
Krista has four kids, Austin is a Junior at Rice University and plays on the Rice Golf Team, Aspen will be a Freshman at Lubbock Christian University competing on the Golf Team, Alexandra is a Junior at Trinity and Alex a sixth-grader at Trinity.
Krista’s hobbies include watching her kids play golf, reading, yoga and running. Her favorite quote is Dream Big, Believe in Yourself and Never Give Up. If you do these three things, anything is possible. Krista is looking forward to inspiring, encourage, empower and inform people in her podcast Permian Perspective.
“Dream Big, Believe in Yourself and Never Give Up. If you do these three things, anything is possible.”- Krista