Oil and Gas Podcast Advertising

Beyond podcast advertising, we offer a variety of other ways to increase your brand recognition in the oil and energy industry. Many of these can be tailored to fit particular needs, so if you don’t see exactly what you want then get in touch and we’ll see what we can do. Oil and Gas advertising is our core business, so we know we can help you!

An Emerging Opportunity for Brands

Podcasting has experienced explosive growth in recent years. According to Edison Research, over 100 million Americans are now monthly podcast listeners. And in Oil and Gas, we alone have over 4 million listeners from all 205 countries on the planet. This huge, engaged audience presents an appealing advertising opportunity for brands and marketers. Let’s explore some of the unique benefits of podcast ads and best practices for effectively utilizing this emerging ad channel.

Targeted Reach

Unlike trade shows, one major advantage of podcast ads is the ability to precision target niche audiences. While conferences, radio, TV and print ads must appeal to a broad demographic, the wide range of podcast genres allows advertisers to micro-target very specific consumer profiles. For example, an Oilfield service company could target very senior executives by advertising on our Industry Leaders podcast. Or if you want to educate the oil and gas industry about your sustainability efforts, you could advertise on either our Energy Transition podcast or our Champions of Sustainability. Or if you needed to get in front of the large operators, your messaging can be placed in our Upstream podcast. This targeted exposure helps drive higher awareness of what your company does and sales from audiences that are already primed for OGGN’s offerings. Ask our sponsors, there’s no better way to spend your Oil and Gas advertising dollar, than with us!

Listener Engagement  

The on-demand nature of podcasts drives strong engagement. Our listeners actively choose which one of our over 25 different podcasts to consume and over 91% of our audiences listen to the entire episode or most of it. This mindset contrasts with TV, radio and print, where attention levels can be passive. Our podcast listeners tend to be focused on absorbing the discussion, making them more receptive to your brand messaging.  And giving you the best ROI on your Oil and Gas Advertising.

Native Ad Format  

Unlike disruptive traditional ads, podcast ads are delivered in an organic host-read style. When our host seamlessly weaves the ad into the natural flow of conversation, it feels less intrusive and more like an endorsement. Our audiences view our podcast hosts as trusted personalities since they are from the industry, and that goodwill transfers to sponsors. Native delivery also enables sponsors to benefit from the content itself by associating their brand with OGGN’s, the original, largest and most listened to Oil and Gas podcast network on the planet. 

Multi-touch Attribution

Podcast ads drive results beyond the initial ad exposure through downstream online activity. Hosts often encourage listeners to take further action by visiting the advertiser’s website for deals, resources, contests, etc. These calls-to-action allow brands to attribute additional conversions to the podcast ad as part of the buyer’s journey. Plus, we give you that data so that you can justify your marketing spend internally.

Best Practices for Oil and Gas Podcast Advertising

Brands accessing this unique medium should follow certain best practices:

• Research thoroughly to identify which podcasts will reach your target customers. 
• Ask the podcast provider to show you downloads and other metrics to insure you’re getting the largest exposure for your dollar.
• Work with hosts as a partner to integrate your brand message into the show creatively. Make sure the podcast host is a professional, not an amateur. (if they get paid to host, they are a professional).
• Ask how they promote episodes featuring your ad to amplify exposure

As Oil and Gas Podcast Advertising continues its meteoric rise, more marketing dollars will flow into this space. Sponsorships done thoughtfully provide a useful way for advertisers to connect with audiences in a genuine way. Podcast ads harness the medium’s innate ability to build trusted relationships between shows and listeners. For brands, that presents a huge opportunity to leverage these bonds to drive measurable business value.

Have a look at our various options and feel free to reach out if you need some help!

Beyond podcast advertising …

We also offer a variety of ways to increase your brand recognition in the oil and energy industry. 

Our industry mixers are a favorite among local leaders and our live podcasts are great for attracting attention at industry events. Plus, we have several newsletters that reached directly in to our listeners inboxes and have an open rate above 35%. This type of Oil and Gas advertising drives real sales and brand awareness. There’s a reason we are number one, and this is one of them!