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OGGN

OGGN

The world's leading podcast network for oil and energy

Newsletters
  • Our Podcasts
  • Our Sponsors
  • Oil and Gas Events
  • Podcast Advertising!
  • Merch Store
  • Blog
    • Book Reviews
  • About
    • OGGN’s Community Impact
    • Media Kit
    • Guest Submission
    • Contact

Blog

A glowing AI chat interface listing energy companies where only a couple are lit and the rest are greyed out, against a refinery skyline at dusk, illustrating how AI answer engines name only a few energy companies.
  • Blog
  • Technical

AI Names the Same Few Energy Companies. The Rest Are Invisible.

Matthew Bertram5 hours ago5 hours ago05 mins

Ask an AI assistant who to hire in oil and gas and the same handful of anchor names come back. The competitive middle of the industry is missing from the answers buyers now see first. Why it happens, where the engines get their answers, and what to do about it.

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An oilfield buyer holding a phone showing an AI chat interface with an oil rig and pump jacks at dusk behind, illustrating a buyer researching an oilfield service company through an AI assistant.
  • Blog
  • Technical

When a Buyer Asks ChatGPT About Your Oilfield Service Company

Matthew Bertram3 days ago5 hours ago07 mins

Your buyers now vet oilfield service companies by asking ChatGPT and Perplexity before they ever reach your site. How to find out what the AI says about your company, why it leaves you out or gets you wrong, and the checklist to fix it.

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  • Blog

The Marcellus Isn’t Slowing Down—It’s Getting Better

James Asbury1 month ago1 month ago07 mins

Drive across northern Pennsylvania today and it’s easy to believe the Marcellus Shale has settled down. The endless lines of…

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A boardroom at dusk with a holographic AI head, a governance checklist card, and a question mark, illustrating the questions boards should ask before approving an AI tool.
  • Blog
  • Technical

What Oil & Gas Boards Should Ask Before Approving an AI Tool

Matthew Bertram1 month ago5 hours ago06 mins

AI tool approval is a board-level governance decision, not an IT purchase. The seven questions directors should ask before any AI tool touches a material energy decision.

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  • Blog

Oil & Gas Doesn’t Have a Marketing Problem. It Has a Trust Problem.

Matthew Bertram1 month ago4 hours ago05 mins

Most energy companies that lose a deal blame the same three things: price, timing, or the incumbent. Almost none of…

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  • Blog

The Next Lesson from Act 13.

James Asbury2 months ago2 months ago03 mins

Pennsylvania quietly reached a milestone this month that deserves more attention than it received. With the latest distribution of Act…

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  • Blog

Everyone Is Talking About Data Centers. What Are We Missing?

James Asbury2 months ago2 months ago05 mins

When I first saw the gas industry coming to northern Pennsylvania, I knew I didn’t want to go back to…

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  • Blog

The Gutter Guy Knew Before I Did.

James Asbury2 months ago2 months ago06 mins

Robots Change How We Keep up with Everything Years ago, during the height of the Marcellus boom, I wrote a…

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A split scene of a neutral AI chat interface over a refinery on one side and a decision dashboard with an operator on the other, connected by a pipeline at dusk, illustrating oil and gas facing both an AI search problem and an AI decision problem.
  • Blog
  • Technical

Oil & Gas Has a Two-Front AI Problem

Matthew Bertram2 months ago5 hours ago05 mins

AI hit energy companies on two fronts at once — how the market finds you (AI search) and how AI decides inside your operation (governance). Most leaders are managing neither. Here’s what to do about both.

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  • Blog

The Pipelines Are Coming Back

James Asbury2 months ago2 months ago02 mins

For the better part of a decade, pipeline expansion in Appalachia has been the energy equivalent of trying to nail…

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Recent Posts

  • AI Names the Same Few Energy Companies. The Rest Are Invisible.
  • When a Buyer Asks ChatGPT About Your Oilfield Service Company
  • Oil and Gas This Week
  • The Energy Basket
  • The Marcellus Isn’t Slowing Down—It’s Getting Better

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