Generative Engine Optimization

A glowing AI chat interface listing energy companies where only a couple are lit and the rest are greyed out, against a refinery skyline at dusk, illustrating how AI answer engines name only a few energy companies.

AI Names the Same Few Energy Companies. The Rest Are Invisible.

Matthew Bertram3 weeks ago2 days ago05 mins

Ask an AI assistant who to hire in oil and gas and the same handful of anchor names come back. The competitive middle of the industry is missing from the answers buyers now see first. Why it happens, where the engines get their answers, and what to do about it.

An oilfield buyer holding a phone showing an AI chat interface with an oil rig and pump jacks at dusk behind, illustrating a buyer researching an oilfield service company through an AI assistant.

When a Buyer Asks ChatGPT About Your Oilfield Service Company

Matthew Bertram3 weeks ago2 days ago07 mins

Your buyers now vet oilfield service companies by asking ChatGPT and Perplexity before they ever reach your site. How to find out what the AI says about your company, why it leaves you out or gets you wrong, and the checklist to fix it.